Blogging is a lot of work. I'm quite sure that's one of the top things that turns people off from blogging altogether, or from blogging consistently. But if you've got a consistent process under your belt, it makes blogging that much easier. Here, I'm sharing my blog post writing process + a free checklist you can follow to write quality blog posts over and over again. It doesn't matter if … [Read more...] about Swipe My Blog Post Writing Process + A Free Checklist
Why (And How) to Set Realistic Goals
The beginning of a new year is fresh around the corner, which means there are approximately 8,923,455,673 posts floating around the web right now on goal setting. I really hemmed and hawed about whether or not to add to this conversation. But, it's fresh on the mind as I also use the holiday break to look toward the new year and set realistic goals. I'm relatively new to goal setting to be … [Read more...] about Why (And How) to Set Realistic Goals
How to Write Sassy Copy
I have to say, one of the most frequent requests I get from clients is about writing with sass. They’ll point me to some website that’s hip and hot and say “I want that! Her attitude, her flair, it’s just so freaking cool." I get it. It’s relaxed. It’s modern. It feels like you’re talking to a real person and not some totally uptight bot hiding behind the computer screen. But I typically … [Read more...] about How to Write Sassy Copy
Easy Writing Exercises for Bloggers
This month, I put out a reader survey and by far one of the most-requested things that came up was more writing tips! Writing can be intimidating, especially if you don't have a background in it. But all it takes is patience and practice. LOTS of practice. If you feel like you're in a blogging rut or your creativity is stifled, try these easy writing exercises for bloggers and non-writers … [Read more...] about Easy Writing Exercises for Bloggers
How to Create a Cohesive Brand Experience
We've been talking about visual branding on the blog here a bit and this week, I'm really excited to bring in Megan Duran, owner of Letterform Creative, to share how to create a cohesive brand experience. This is such an important topic because creating a cohesive brand experience is one of the most important things you can do for your business to make it memorable! And it's something I personally … [Read more...] about How to Create a Cohesive Brand Experience
Holiday Content Strategy: Your Secrets for Success
Ready or not, the holidays are just around the corner! And that means it's time to start planning your holiday content strategy now. There are many reasons why (like being super organized) but the big one is this: Google searches peak several weeks before the actual holidays. That means that your customers are already shopping for Black Friday deals and their Thanksgiving decor and outfits. … [Read more...] about Holiday Content Strategy: Your Secrets for Success