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Just like fashion and home decor, there comes a time when things get “trendy” and a bit oversaturated. Yes, this even happens in the writing world and these trendy terms have been so overused, their meaning has become trite. I might offend a few people with this post (sorry!) but these 3 trendy copywriting terms…
Excuse me while I have a word nerd moment here, but I really, truly believe in the power of WRITER’S GUIDELINES. They’re a beautiful thing, friends! And I’m going to tell you why: They’re the baseline for making sure you have that consistent content that readers crave. And love. And all that goodness. So today,…
Writing is one of those things that’s easy to overcomplicate. If you’re not comfortable with it you’ll tense up, even though your head and heart are thinking something else. And if you’re in business for yourself, stiff prose is not what you’re looking for. Clients want to connect with a real person, not some faceless…
I’d like to say this post is brought to you by the laptop lifestyle, as in I’m sunning myself on some glamourous beach while I type away on my pretty little MacBook Pro. But, that’s hardly the case. The truth is this post is inspired by a morning power outage, a crazy-dark house, pouring rain…
I’m not a huge rule-breaker. But when it comes to style, I’m comfortable enough to take a few risks. Not matching your purse and shoes? Check. Overloading on accessories? Check. Mixing brown and black? Check! See, rules are just guidelines. They’re there for a reason but once you feel comfortable and confident that you know…
This has been a pretty bum week here for the U.S. And while I’m supposed to be writing and focused, I just can’t seem to be. I’m distracted, anxious and my heart feels heavy for what’s happening in the world. And you might feel the same, or your readers might! So should be you blogging, tweeting,…