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Hiring a good copywriter is a big deal. After all, you’re entrusting someone to write as you or representing your baby– which is your business! So it’s just as much of an emotional process as it is a big business decision. If you’re lucky enough to have found your dream copywriter, that’s great! But be…
Writing rut got you down? I feel ya. Sometimes it’s not a lack of ideas, but just being sick of sounding the same and not knowing how to shake up your writing. I was in the shower this morning brainstorming blog post ideas (because the majority of my brilliant ideas arrive with a good lather,…
There is a lot of talk about “authenticity” these days. It’s a buzzword, if you will. And something a lot of people are preaching. But tapping into your “authentic” self when you’re writing online to an invisible audience can be really, really daunting. So how can you bring authenticity into your writing, for lack of…
I have to say, one of the most frequent requests I get from clients is about writing with sass. They’ll point me to some website that’s hip and hot and say “I want that! Her attitude, her flair, it’s just so freaking cool.” I get it. It’s relaxed. It’s modern. It feels like you’re talking…
This month, I put out a reader survey and by far one of the most-requested things that came up was more writing tips! Writing can be intimidating, especially if you don’t have a background in it. But all it takes is patience and practice. LOTS of practice. If you feel like you’re in a blogging…
As much as I’d like to be a machine for amazing, creative ideas, that isn’t always the case. I get distracted on Facebook, fall down the rabbit hole on Pinterest or just find anything else to do rather than the task at hand. Trying to lure the creative process to just “happen” is sometimes all-out…