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By Marlene Srdic

How to Write the Perfect Blog Post + Free Blog Post Template

how to write the perfect blog post
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blog post template and pin
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how to write the perfect blog post in 2020

how to write the perfect blog post + download the free template!

Whether or not you’re new to blogging, a writing refresher is never out of place. And this one was one that I hadn’t even thought of until the other day when my hubby simply asked “How do I write a blog post? Where do I even start?” You know what…that’s a good question! Here’s your quickie crash course on how to write the perfect blog post.

Don’t have a blog setup yet? Check out this step-by-step tutorial here. 

Blogging 101: How to Write The Perfect Blog Post

Come Up With a Brilliant Topic

First thing’s first, what is it you want to talk about? When brainstorming blog post ideas, think about your business, what you know and how you can help your customers. If you make handmade scarves, you might write a blog post on the many different ways to tie a scarf. If your business is in wedding planning, you may want to share some of your best tips for wedding planning success. Yes, I’m asking you to share your brilliance for free. This does three things:

  1. It establishes you as an expert
  2. It helps create trust with potential clients
  3. It boosts your SEO, bringing in more traffic, which leads to more clients!

Practical tip: I tame the idea machine by keeping a running list of blog topic ideas in Evernote. Need more sources for ideas? Check out this post. 

Write an Introduction

Introduce your reader to your topic and give them a preview of what’s to be covered in your blog post. Just be careful of getting overly wordy in the intro and get straight to the meat of the article as fast as you can. For more on how to write great introductions, check out this post. 

Outline Supporting Ideas

Now that you have your topic in mind, let’s break it down into smaller supporting nuggets. Let’s go back to the scarf example: what are all the different ways you can tie a scarf? Well, this YouTuber has 25 ways! After you write your introduction, you’ll want to list each way you can tie a scarf. An easy way to do this is by making each way to tie the scarf it’s own subhead topic.

Expand on Those Ideas

Now that you’ve got a small outline of your post, it should be pretty easy to fill in and expand on your ideas. If the French Knot is one of the scarf styles, you’d expand by telling readers what that looks like and how to recreate it.

Include a Short Summary

I hate to be the bearer of bad news but the fact is, some people just don’t read. I know, you’ve poured your heart and soul into your post and can’t believe someone would do that, but it’s true! That’s why it’s so essential that you break up your post into subheads for all the scanners out there, and include a short summary at the end of your post if you can. This way people who have raced ahead to the bottom can still benefit from your takeaways.

Blogging 101: How to Write the Perfect Blog Post + Free Printable Template
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End with a Call to Action

Hooray! You’ve successfully finished writing an awesome blog post! So, now what do you want the reader to do? This is where you’ll include your call to action which can be as simple as asking a question for readers to comment and/or prompting them to join your mailing list or follow you on social media. In other words, where do you want your reader to go next once they’re done reading your fabulous blog post? Always lead them to more by using plugins like Link Within that will post related post contents and ask questions to create engagement with your community. Sometimes, people just need a little nudge to know what to do next.

Edit Like a Badass

Writing is just the beginning, editing is where the magic happens. Be sure to not only spell check but also scan for readability and check your grammar. I recommend stepping away from your post for at least a day before going through the editing process. Cut the fluff and don’t be afraid to edit ruthlessly!

Practical tip: I love Grammarly to check my posts for grammar mistakes.

Bonus Blogging Tips

This is just the bare bones basics of an easy format to follow when writing a blog post. But to separate yourself from the masses, you’ll want to beef it up. Here are a few ideas on how to do that:

  • Include beautiful photos, including one vertical image for Pinterest!
  • Create an infographic
  • Pepper the article with expert quotes
  • Cite research studies/top influencers
  • Include fun facts and statistics

RELATED: Ultimate List of Blogging Resources 

Perfect Blog Post Template

Phew! With this little recipe, you should be well on your way to writing perfect blog posts every time. Remember, an intro, a few subheads a summary and call to action is really all you need. And if you want a refresher at any time, I’ve created a free blog post template for you to download below.

Like this post? Pin me, please!

how to write the perfect blog post + download the free template

Filed Under: Blogging Tagged With: blogging 101, blogging tips, writing tips

Previous Post: « 7 Easy Lifestyle Blog Post Ideas
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Reader Interactions

Comments

  1. coin haber says

    March 26, 2022 at 1:18 pm

    Güncel kripto para listesi ve önemli hareket seviyeleri için bizi takip edin. Nice write thank you.

    Reply
  2. expo says

    December 26, 2021 at 4:02 pm

    Pretty good ideas, Thanks.

    Reply
  3. Anonymous says

    October 9, 2021 at 5:46 am

    Honestly this post was super amazing. I really liked the way you explained it.

    Reply
  4. Mounir Damerdni says

    July 17, 2021 at 8:37 am

    Thanks. You are so beautiful.!

    Reply
  5. lida says

    February 22, 2021 at 9:17 am

    thanks information. And good blogging 🙂

    Reply
  6. seo says

    January 3, 2021 at 9:47 pm

    Thank you very much for your article. It’s absolutely helpful for me.

    Reply
  7. hazır web sitesi says

    December 28, 2020 at 6:01 am

    thank you for sharing.

    Reply
  8. youtube mp3 says

    December 12, 2020 at 10:17 pm

    The user’s interest should be gained immediately. Otherwise, the user will close the tab in a short time. The bounce would increase dramatically and ranking of the post in Google results will be affected negatively.

    Reply
  9. HD Bilişim says

    July 5, 2020 at 2:58 pm

    very good. thank you…

    Reply
  10. Word Counter says

    June 25, 2020 at 6:22 am

    Nice Post. IT helps me to get an idea about post writting

    Reply
  11. Teras kapama says

    September 7, 2019 at 8:10 am

    Thank you good nice like teras kapama sistemleri

    Reply
  12. Ankara seo says

    July 23, 2019 at 11:52 am

    Well, Really a nice post. i liked the way you explain it.

    Reply
  13. ANIL ASANSOR says

    March 17, 2019 at 3:24 pm

    Thanks for your post. Its very nice

    Reply
  14. Mark Nelms says

    January 30, 2019 at 10:40 pm

    I tried downloading the template but it just took my email address and nothing happened.

    Reply
  15. Hemen öğren says

    January 16, 2019 at 10:52 am

    The most beautiful system I have ever used, you have prepared a very nice article on this topic.

    Reply
  16. Seo Uzmanı says

    November 21, 2018 at 5:33 pm

    Pretty good ideas, love this blog, thanks

    Reply
    • webmaster says

      January 6, 2019 at 8:29 pm

      Thank you for the comment!

      Reply
  17. Murat- says

    April 25, 2018 at 9:36 pm

    I think introduction is the most important section. The user’s interest should be gained immediately. Otherwise, the user will close the tab in a short time. The bounce would increase dramatically and ranking of the post in Google results will be affected negatively.

    Reply
  18. seo paketi says

    November 3, 2017 at 2:09 pm

    great post. I want to use this advise.

    Reply
  19. Ramesh says

    September 26, 2017 at 11:59 am

    Hi Marlene,

    A very nice article with so much of information!
    All the information mentioned here is very useful and helpful for blogger like me. It will certainly help me organize the content in systematic order and make it presentable.

    Thanks for sharing!

    Reply
  20. Raven Marie says

    June 29, 2017 at 5:01 pm

    I’m currently working on putting my blog back out there. Writing blog posts that felt like me and still conveyed what I wanted to the readers was somehow getting lost in translation and so I stepped back for a time. I’m now back at it and this has been incredibly helpful in giving me a solid foundation that I can build from with flow, spice, and everything nice! Thank you so much!

    Reply
  21. SEO says

    June 24, 2017 at 8:27 am

    SEO Career is the nation’s premier summer internship and training program

    Reply
  22. dilini says

    May 15, 2017 at 3:46 pm

    Love these ideas.

    Reply
  23. Goodfoodsfor says

    April 29, 2017 at 12:10 am

    Nice article for newbie like me. Thank you.

    Reply
  24. 444seo says

    March 7, 2017 at 2:04 pm

    Great list! I have been thinking about installing a click-to-tweet plugin… I’m just so new to Twitter I’m trying not to overwhelm myself

    Reply
  25. SEO Uzmanı says

    March 7, 2017 at 2:00 pm

    SEO uzmanı hizmetim ile sizde başarıya imza atın. Yakın çağ artık sona eriyor ve Dijital çağ geçiş yapıyoruz

    Reply
  26. SEO Uzmanı says

    March 7, 2017 at 1:56 pm

    Great Patty! Thanks so much for your feedback!

    Reply
  27. Sam says

    June 14, 2016 at 9:27 pm

    Love this! I can’t wait to put it into action 🙂

    Reply
    • Marlene Srdic says

      June 20, 2016 at 8:16 pm

      Thanks, Sam. So glad it was helpful!

      Reply

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about-me-square2 Hi, I'm Marlene. I create stylish copy for stylish brands so you can focus on the important things in life, like kicking business butt! Click here to learn more.

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